This is the Website of the course ‘Travel Journalism and Communication’ of the School of Journalism and Mass Communications at the Aristotle University of Thessaloniki (Greece).

The undergraduate course ‘Travel Journalism and Communication’ is offered in winter and spring semester at the School of Journalism and Mass Communications at Aristotle University in Thessaloniki. It is an experiential and project-based english speaking course in which are also enrolled and participate Erasmus students that are studying in Thessaloniki for the respective semester.

The course is an introduction to the basic principles of Travel Journalism and Communication. It offers knowledge and techniques, inspiration and training for those who would like to become travel journalists or travel communicators.

It lays the foundation for understanding and exploring Travel as a constituent of the journalistic and communication process and the dynamics of travel for public information, knowledge and engagement as well as a civic awareness and social development issue and tool.

It includes the production of travel journalism and communication content for the media, especially social media.

It goes beyond the standard travel and journalistic writing class, as it offers a range of theoretical and practical content, and it combines a robust curriculum with experiential exercises, applied workshops, field visits, project-based teamwork, and experiences, by embedding real-world projects with classroom reflection.

The course ‘Travel Journalism and Communication approaches the scientific Fields of Public Communication, Travel and Mobile Journalism, non-conventional Tourism, Media studies and Social Sciences.

Its main characteristics are:

  • Experiential Training and Collaborative team-based Learning
  • Use of Information and Communication Technologies (ICTs) as well as social software for teaching and learning

Participants are expected to:

  • be familiar with technology, demonstrate skills of team working, be actively involved, engage, and enter a collaborative and networked environment.
  • be responsible in relation to class participation and attendance.
  • become familiar with the Honor Code and the Academic Integrity system as well as the Creative Commons system.

The Course aims to:

  • draw on current developments, bring added value and a multidisciplinary approach in Travel, Journalism and Communication and build intercultural competence.
  • develop skills that promote and enhance public communication and journalism in a multifaceted networked environment (social media) and through Travel.
  • enable the production of multimedia travel pieces, their publishing and sharing.

On completion of this course, participants will be able to:

  • assimilate a conceptual framework for journalism and public communication in the digital age and mobile environments with regards to Travel,
  • have an increased understanding and skills of travel communication and journalism,
  • be familiar with the genres of travel journalism, and gain knowledge about travel communication modes in a networked and multicultural digital environment,
  • be able to report, write, create, produce and present multimedia travel pieces and visual and audio articulations with journalistic and communicative content,
  • recognize, understand, analyse, evaluate and apply practices that correspond to journalism, incorporate social software and media communication tools, and facilitate effective communication strategies in the field of Travel
  • identify their role and their participation in setting and forming the culture of Travel and its communicative and journalistic profile.
  • They will adopt behaviors, stances and attitudes that enhance the open, public communication and journalism in the free-flow (digital) and mobile age,
  • and finally, participants will encourage the development of a learning ecosystem culture that leads to travel literacy, public awareness and social development.

The Learning Activities of this course, are lectures, pracs, creative tasks and field trips. They require from students collaboration and sharing, reflective thinking and journalistic view, synergy, communication and connectivity, creativity and social interaction.

And its learning ecosystem combines information, communication, experiences, technology and social software.



  • Introduction to the Course Travel Journalism, Communication & Social Media
  • History of Travel Writing and Travel Journalism.
  • Travel Publications
  • Types of Travel Articles
  • Headlines and Narrative Techniques of Travel Articles.
  • Travel Photos and Visual Communication
  • The audiovisual element: some examples and techniques from Video journalism
  • Public Communication of Travel
  • Travel and Heritage; fostering multi-cultural awareness
  • Exploring cultures , gastronomy and culinary traditions through travel; building intercultural competence
  • Effective Communication Strategies in Travel: a. experiences and full senses in Travel b. experiential storytelling
  • Social Media and interactive storytelling
  • The Travel Journalist and Communicator; breaking into the profession

Travel Journalism and Communication (undergraduate course)

Travel Journalism (postgraduate course/new)

Travel Journalism and Communication (OPEN COURSE)